'Time for Asean fashion designers to hit reset button amid Covid-19 economic crisis'

06:13 Mar 3, 2021 0 0

'KUALA LUMPUR, July 30 ― The fashion industry has been one of the hardest hit sectors as Covid-19 ravages economies around the globe.   With major retailers forced to shut due to the pandemic, the Council of Asean Fashion Designers (CAFD) says it’s time for the industry to reset its business landscape to ensure sustainability.    The pandemic, it says, has accelerated digitalisation and has changed consumer behaviour.  CAFD honorary chairman Datuk Kenn Yam believes this is a crucial moment for designers to rethink, reinvent and regenerate to remain sustainable.   “For decades, the fashion industry was dictated by tradition and conventional methods to market and promote.   “The advance of e-commerce and growing environmentally responsible consumers have changed buying behaviours,” Yam said in a press release.  The council also wants to bridge the gap between designers from Asean countries and global consumers.   “However, there is a perception gap between most Asean designers and globa ...' 

Tags: fashion designers , council of asean fashion designers , kenn yam , asean fashion designers

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