'2018 S/S Hera Seoul Fashion Week draws attention from overseas buyers'

'2018 S/S Hera Seoul Fashion Week draws attention from overseas buyers'
02:19 Jun 3, 2022
'2018 S/S 헤라 서울패션위크 개최... 해외에서 눈길    It\'s Fashion Week here in Seoul,... looking ahead to next year\'s spring and summer collections. The event brings together hundreds of international buyers from across the globe, so it\'s a big opportunity for local designers to flaunt what they have to offer. Our Lee Jeong-yeon was at Dongdaemun Design Plaza to check it out.    Fashionistas across Korea have this week circled in their calendars.   Seoul Fashion Week for the 2018 Spring Summer collection has opened its curtains.  (Stand-up)   New York, Paris, London, and Milan. With Seoul Fashion week growing every year, the city is hoping its name gets added to the \"Big 4\".    It\'s the morning of the opening day, with models getting prepped to showcase the clothing line for the first main-stage event of the season by \'ul:kin.\' It is a unisex casual brand by Lee Seong-dong, which focuses on up-cycling eco-fashion, and is especially popular in overseas markets such as China.  (Korean)    \"I think because our designs are unique, they\'re loved abroad. Seoul Fashion Week gives us exposure to buyers that would normally be very hard to reach so it\'s a very good opportunity to do business. Around half of the buyers that contact us find us through this event.\"   The organizers of Seoul Fashion Week are inviting more international buyers with purchasing power every year, adding 30 buyers in this year alone, to bring the total to some 400.  (Korean)     \"The most important role we play is to promote Korean designers to the global market. We invite buyers based on how much they purchase through the show, but more importantly this year, we\'re looking beyond sales, to make lasting bonds with foreign buyers, such as Barney\'s New York, who are here this year.\"  (English)   \"I think Seoul Fashion Week is the best organized fashion week I\'ve ever seen. I think it can be really important for the Asian market. I think the (Korean) brands are younger, for younger customers, which is also important for my store.\"   The 2018 S/S HERA Seoul Fashion Week takes place until October 21st, presenting a total of some 41 collections by Korea\'s top 35 designer brands and six fashion companies.  Lee Jeong-yeon, Arirang News  Arirang News Facebook: http://www.facebook.com/arirangtvnews ------------------------------------------------------------ [Subscribe Arirang Official YouTube] ARIRANG TV: http://www.youtube.com/arirang ARIRANG RADIO: http://www.youtube.com/Music180Arirang ARIRANG NEWS: http://www.youtube.com/arirangnews ARIRANG K-POP: http://www.youtube.com/arirangworld ARIRANG ISSUE: http://www.youtube.com/arirangtoday ARIRANG CULTURE: http://www.youtube.com/arirangkorean ARIRANG FOOD & TRAVEL : http://www.youtube.com/ArirangFoodTravel ------------------------------------------------------------ [Visit Arirang TV Official Pages] Facebook: http://www.facebook.com/arirangtv Twitter: http://twitter.com/arirangworld Instagram: http://instagram.com/arirangworld Homepage: http://www.arirang.com ------------------------------------------------------------ [Arirang K-Pop] YouTube: http://www.youtube.com/arirangworld Facebook: http://www.facebook.com/arirangkpop Google+: http://plus.google.com/+arirangworld' 

Tags: News , TV , korea , Korean , south , arirang , 아리랑TV , arirangtv , SouthKorea , ArirangNews , 아리랑뉴스 , 뉴스 , 북한 , northkorea , 대한민국

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