'OC Fashion Week® | 2nd Annual So Cal MasterStylist Showdown'

'OC Fashion Week® | 2nd Annual So Cal MasterStylist Showdown'
10:48 Nov 25

'Orange County, CA – September 20, 2015 – Orange County Fashion Week® emerges as a leading player in the metropolis of fashion, the 34 billion dollar retail market has proven itself yet again as a major fashion capital player with a cult market of emerging fashion talent. Not only has a buyer’s market, this metropolitan market identified newcomers in the U.S. market of fashion design. Not exclusive to retail, OCFW® led its opening day to recognize masterstylists in the top of their game. Orange County Fashion Week® 2015 went off with a bang! Fireworks included! Beginning Thursday, September 17th the best in beauty, hair, and make-up came to together to compete in the 2nd Annual MasterStylists competition. It was a night filled with high creativity, impeccable style, and the enthusiasm to design works of art celebrated in the theme of “Alice In Wonderland.” Manna Kadar Cosmetics worked with OC Fashion Week® as with Toni&Guy Hairdressing Academy Costa Mesa inthe daily adventures of beauty and cosmetics which have become synonymous with art here in Orange County, as the official kick off was dedicated to the talented works of masterstylists. The Orange County Museum of Art (OCMA) hosted the competition on Day 1 of OC Fashion Week® and welcomed all designers, models, and guests in attendance to an unforgettable night. For those competing in the MasterStylist competition the energy was high and the creativity endless. With two and half hours, each contestant was asked to create a masterful and well-inspired look in hair, makeup and overall beauty while playing on the whimsical theme of “Alice in Wonderland.” The judging panel consisted of the very best in beauty and hair including: Viktorija Pashuta (Creative Director of Photography), Chadia Almeddin (Owner, Betinnis), and Rachel Brumbaugh, Academy Director and Sarah Pyle, Managing Director (Toni&Guy Hairdressing Academy). Awards were given in the following categories: “Most Inspirational Newcomer” was awarded to the students of Toni&Guy Hairdressing Academy Costa Mesa; “Best in Technical Direction” and “Best In All Categories” was awarded to Lesley Feliz for “The Madhatter;” “Best Inspirational Design” was awarded to Breana Demarest for “The White Rabbit;” “Best Storytelling Master” to Leanne Hare; and “Best Innovative Styling” to Joana Moses for “Alice In Wonderland.” OC Fashion Week® 2015 was made possible by its sponsors: Toni&Guy Hairdressing Academy; Manna Kadar Cosmetics; Betinnis (style sponsor); Cadillac Concierge, Anaheim Regional Transportation Intermodal Center (ARTIC); Roberto Cavalli Vodka; Darya South Coast Plaza; OnQueStyle; Eco-Eats Partyware; Spicy Vines; and a special thanks to the Newport Beach Tennis Club who opened its doors to OC Fashion Week® rehearsals. Media Contact: Genesis Gonzalez – Editorial Director Arezou Hooshiarnejad – Vice Chair, Publicity (855) 365-0247 ext. 153 [email protected] [email protected] Orange County Fashion Week® Staff Executive Producer Kathy Marino Cinematographer David Mousakheel Assistant Editor/ Traffic Laura Lim Sr. Project Manager Amber Johnson Editorial Director Genesis Gonzales Technical Managers DJ Ryan / Dj Mia / Dj Alfonso Project Manager Kendall Ann Wolford Intern Martina Go Intern Leonel Alvarez Orange County Fashion Council Vice Chair Manna Kadar Vice Chair Chadia Almeddin Vice Chair Publicity Arezou Hooshiarnehad Vice Chair Operations Laura DesJardins Legal Advisory Christopher Maggard OC Fashion Council Viktorija Pashuta Rachel Brumbaugh Sarah Pyle Nancy Kerr Tracy Wynn Adriana Sender Thomas Papa Lenka Koloma Mary Michaels Dina Marciano Rico Bautista Shelly Cofini music by Fashion Fit Dreamy Indie-Electro by Justin Crosby Fashion 16 bars by Tribe of Noise Dapht Phunk Progressive Electro by Justin Crosby No Mas Tristeza by Mellowstu Fashion Stage by AkoahiMusic Fashion Music by HeadKandi Jonathan Jimenez Photo and Film footage contributions by Victor Eduardo Barrios OC FASHION WEEK® ALL RIGHTS RESERVED, COPYRIGHT 2005-2015'

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