'Episode 3 we take a trip to Hershey, Pennsylvania. We experience the history and legacy of Milton Hershey, who was a driven chocolate maker and entrepreneur. He started with one focused passion, and created a whole town named after him. (Maybe there will be an Emily, PA one day. Can that still happen?) But his journey wasn\'t easy. The first ten years he had numerous failed business attempts. His perseverance is unrivaled and admirable. A big part of the journey is patience and a strong belief in yourself that never fades no matter what people say. Be your own best advocate. We take note of Hershey\'s branding and marketing strategies. Chocolate and rollercoasters evoke a positive feeling, and are both great ways for their target customers(family) to share great experiences and bond. Hershey turns chocolate into a sensory experience beyond just taste. There\'s an energy, a feeling, an emotion that Hershey connects with its products. They make chocolate synonymous with positive family fun. Hershey knows that people make decisions based on emotion or a gut feeling. Not on logic. So when you go to the grocery store and see Hershey\'s chocolate, you will be reminded of all the great experiences you had in Hershey, PA. This vlog is our sensory experience we\'re sharing with our customers and viewers. We hope it evokes a sense of joy, honesty, passion, and humbleness. And when you wear a piece of our clothing, it awakens those same senses. Hershey Park: http://www.hersheypark.com/ Hershey: https://www.hersheys.com/en_us/home.html http://www.hersheypa.com/ By: Manuel Garcia & Emily Keller Special Appearance by: Johana Music: Park Bench by Gunnar Olsen Come Play With Me by Kevin MacLeod Shop our knitwear collection here: Etsy Shop: https://www.etsy.com/shop/EmilyKellerco?ref=hdr_shop_menu Follow Us: Website: http://www.emilykeller.co/ Instagram: @emilykellerco Instagram: @responsible_fashion Facebook: https://www.facebook.com/EK.EmilyKeller PoshMark: https://poshmark.com/closet/_emilykeller_'
Tags: drone , chocolate , Fashion (Industry) , vlog , nyc , new york city , Business , fashion design (industry) , entrepreneur , marketing , Pennsylvania , small business , timelapse , Branding , hershey , Emily Keller , how to start a fashion line , Video Blog (Industry) , DJI Phantom , fashion killa , Knitting (Hobby) , Manuel Garcia , Knitting (Industry) , Hershey Park , Milton Hershey , Rollercoasters , Chocolate World , Hershey PA , Hershey Pennsylvania , Emotional Connection , How To Not Start A Fashion Line
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