Daxue Talks 89: Online strategies for fashion brands in the Chinese market

Daxue Talks 89: Online strategies for fashion brands in the Chinese market
10:24 4d ago

In this episode, our guest Olivier Vérot from Gentleman Marketing Agency (GMA) talks about the online presence of the fashion brand in China. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall store in China. Jump to questions: 0:00 Introduction 0:22 When you’re a fashion brand, how do you use your own branded website in order to get visibility and get sales? 3:02 How useful is it to invest in SEO when you are a fashion brand? 6:31 What is the process of opening an official Tmall store for a fashion brand and what are the associated costs? 9:05 As we know, inventory is key for fashion brands, especially clothing. How do you manage logistics, warehouse, and stocks inventories for a fashion brand selling online? Listen & Subscribe Apple Podcasts: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #China #LinkedIn

Tags: China , fashion marketing , GMA , daxue , daxue talks , daxue consulting , online strategies in China , fashion brands in China , Chinese markets , fashion industry in China , online Chinese market , eCommerce in China , marketplaces in China , Olivier Vérot , Gentleman Marketing Agency , SEO in China , SEO strategies , official Tmall store , sell online a fashion brand , online visibility in China , online presence in China

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