'SPANGEMACHER AND KLUEGER JOIN FORCES TO CREATE FASHION/PHOTO EDITORIALS Bert Spangemacher and creative director Peter von Klueger, joined forces to create and execute a hyper-realistic photo layout for the August issue urban lifestyle magazine YRB. This dynamic creative team collaborated on every aspect of the spread from inspiration to concept boards to production and realization. The result was a mix of art direction and photography that has realism, guts and energy. Four eyes can see more than two, and two brains can create and shoot at nano speed. On location we truly delivered on the concept because we shared the same vision from different angles. It truly streamlined the process,\" said Von Klueger. Riot Acts is a fashion story with models in satin gowns appearing to be part of a political street riot as the wrestle and are beaten by the crowd control police a tribute to 1960s-style demonstrations. Stylistically we wanted a journalistic edginess that feels out of the moment, spontaneous. There were fire hydrants gushing, oil barrels on fire and hard core police cracking down on the demonstrators. A journalistic approach to a fashion story is truly a surreal event. Almost a satire.\" continued Von Klueger. Our concept was motivated by the current political climate and fantasizing about the cultural freedoms of a western society -in which anything goes- until the fashion police steps in, said Spangemacher. This project adds another dimension to the offerings of Von Klueger Creative Studio --- concept, casting, photography, retouching and layout produced efficiently and economically. The Von Klueger approach is based on the Bauhaus philosophy of using the most up to date tools and media to bring style and art to communication. The Spangemacher/Klueger creative partnership brings a new and exciting approach to lifestyle photography for clients in fashion, beauty and consumer media. Berts experienced journalistic eye for spontaneous and powerful people photography and Peters creative direction with his own photography experience offering a new, fresh synergistic look. Bert Spangemacher is a Fashion & Beauty photographer who lives and works in Berlin, specializing in commercial and editorial pictures. He has over 15 years experience and travels frequently to Los Angeles and Germany on assignments. Sensitive to style and aware of trends, Berts photographs are marked by a contemporary and minimalist style. He is skilled at lighting and has an eye for seizing the right moment. Clients appreciate his speed, efficiency and punctuality as well as the meticulous attention he pays to details, but they also find him engaging and easy to work with. Peter von Klueger is creative director and photographer. His creative studio Von Klueger, NYC which specializes in fashion and lifestyle branding, design and cross-platform marketing programs. Born and educated in Germany, Peter has worked as creative director at a number of international ad agencies including Ogilvy & Mather, Dentsu, NWAyer, and Scholz&Friends. Peter has advanced degrees in visual communication, graphic design and film. His work includes campaigns for Jaguar, Polo Ralph Lauren, Motorola, Sony Style, and Davidoff. A skilled filmmaker and still photographer in the tradition of the Bauhaus movement of integrating art and technology, his award winning film The Blue Lola as well as his recent photographic assignments for Robert Redfords Sundance and the Ritz-Carlton, demonstrate his ability to capture an image and develop it into a compelling story or program.'
Tags: fashion , models , makeup , model , styling , photography , editorial , photo , riot control
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