'Think starting a fashion website could be easy, you just take some photos, post some buy links and bing bang you\'re done? Think again. We caught up with Alia Ahmed-Yahia, the woman behind fashion site The Style Scout and host of the Style Scouting podcast on Play.it to ask her about her fashion roots. What we found out was that building a brand is a tough thing to do. \"I moved to New York when I was 21 years old. I knew no one,\" Ahmed-Yahia recalls. \"I basically sent my resume to everyone that I possibly knew might have a connection. A friend of a friend of a friend worked at GQ magazine and he reached out to me asking if I was interested in being a fashion assistant. I was open to anything creative but I knew zero about fashion.\" Ahmed-Yahia is the oldest of seven siblings, which might account for some of her tenacity. She went from a starting position at GQ to a fashion assistant job at Vanity Fair where she describes getting a crash-course in first hand fashion knowledge. READ MORE HERE: http://radio.com/2015/06/03/alia-ahmed-yahia-style-scout-style-files/ SUBSCRIBE HERE: http://www.youtube.com/user/radiodotcom LIKE US ON FACEBOOK: https://www.facebook.com/radiodotcom FOLLOW US ON TWITTER: https://twitter.com/radiodotcom Radio.com features original shows, live and on-demand concerts, events, breaking news, and an all access pass to some of the biggest names and personalities in the music industry.'
Tags: style , Fashion (Industry) , radio , Podcast (Website Category) , Elle (magazine) , Interview (TV Genre) , Style.com (Website) , Vanity Fair (Magazine) , Blog (Industry) , Fashion Blog (Website Category) , Joe Zee (Film Costumer Designer) , GQ (Magazine) , fashion assistant , Radio.com Music CBS , The Style Scout , Ann Inc. (Business Operation) , Loft Story (TV Program)
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