'Serena Williams is well-known across the world for her world class athleticism and record-breaking tennis career. But the queen of the court has proven her skills and passion are not just defined by tennis as she recently revealed her venture capital firm has raised a staggering $111 million in an inaugural fund. Serena Ventures is a firm that invests in founders and empowers them to “change the world.” Williams started up her company nine years ago and has taken on a portfolio of more than 60 angel investments — all backed by the athlete’s own money. Williams started her firm when she saw first-hand what kind of impact start-ups can have on everyday lives. Her dedication has helped multiply this effort. Serena Ventures has since expanded its circle and partnered with other equity investment firms including Norwest and CapitalG. This has allowed the company to take investments to another level on a much larger scale. “The ability to write bigger checks and the ability to lead seed rounds really enables us to deliver on our mission and to unlock value for our investors and open doors for founders.” Williams stated this is not something that is new to her, and her experience and passion has helped make Serena Ventures the success it is today. “This is something I’ve been doing for a really, really, really long time and it’s something that I absolutely love and I’m super passionate about.” As a philanthropist, Williams is always looking at how she can create a more equal playing field, and this doesn’t just apply to her tennis career. “When I’m serving, I don’t serve at 98 percent. Like that’s not even possible, that’s near perfect. After the conference, Williams was fuelled by the determination to provide support for women. Even in selecting her team, she was passionate about surrounding herself with diverse individuals. With an all-female team behind her, Williams made it her mission to change the landscape of start-up investment and the opportunities that come with it. “I wanted to really bring diversity to VC in the way that I could. And the only way to change those numbers was to be the person writing the big checks.” Serena Ventures proudly displays on its website that 76 percent of its portfolio founders come from under-represented backgrounds. A total of 53 percent are female founders, 47 percent are Black founders, and 12 percent are Latino founders. William’s endeavour is to create a more inclusive future for business owners.'
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