'Today, the influence of hip-hop seems intertwined with the fashion industry, to the point where we can barely imagine one without the other. But, in the early 1980s, fashion brands faced a dilemma: embrace hip-hop, an exciting, raw sound, or shun it for fear of offending mass audiences. Along came Run DMC, who proved it was possible for high fashion and hip-hop to work together. Today, luxury brands clamor to collaborate with hip-hop stars, hoping to tap into their trendsetting gifts and global reach. Join us as we recount the history of hip-hop’s journey from the fringes of fashion to becoming its favored collaborator and muse. Watch Full Episodes Here: https://www.smithsonianchannel.com Paramount+ is here! Stream all your favorite shows now on Paramount+. Try it FREE at https://bit.ly/3qyOeOf #MeaninginMusic #HipHop #SmithsonianChannel #MTVNews Subscribe to The Smithsonian Channel: https://bit.ly/2FE6OSh Twitter: https://bit.ly/33lH712 Instagram: https://bit.ly/3iw9Iay Facebook: https://bit.ly/3kkVOZp'
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